To help uncover a clean path for your brands future success, we host a full day (1-3 days) BRAND STRATEGY SESSION. This can be on your site (I love to travel), hosting in our Clear Labs Loft in downtown sunny St Petersburg, Florida or a neutral site for your convenience and comfort.
With your complete management team and key members of your “client contact” team in place, we start the day by testing your teams alignment in the message they convey about your company. This is often an eye opening experience for C-level teams, owners, and marketing managers in discovering the language and interpretation of the language that is used in representation of the brand (company message).
By examining the language your staff uses when describing your company, we work together clearing out the “bad words” and highlighting what is acceptable or “good”.
Then we tackle the alignment of your target markets, examine how many marketing divisions you really have (hint its almost never one) under your company “umbrella” then , levels or umbrellas to the products and brands and ensure the messaging aligns with those markets in simple clarity to tell the story your customers want and need to hear (not what you think they should know about your company).
In the end, your team will have a completely aligned vision, your brand, goals and message is refreshed with clarity. Everyone is speaking the same language when describing who you are and what you do.
Host a brand manifesto sessions with your key management team to discover and un-cover:
True target market (often not who you think it is)
Expected end user perceptions vs. current expectations
What others are saying about you…and are you saying the same thing about yourselves?*
Your target client’s need state (emotionally, physically, functionally). Are you telling them what they need to hear or what you want them to know about your business.
*Challenge: We’d bet you $100.00 right now we can prove these aren’t aligned.