Ask Why Not How.
Its more than just a philosophy it can be a way of life. The brand manifesto can often times be a company’s first step on the journey to achieving brand clarity and alignment.
We start by examining the language your staff uses when describing your company, clearing out the “bad words” and highlighting what is acceptable or “good”.
Then we tackle the alignment of your markets, levels or umbrellas to the products and brands and ensure the messaging aligns with those markets in simple clarity to tell the story your customers want and need to hear (not what you think they should know about your company). In the end, your team will have a completely aligned vision, your brand, goals and message is refreshed with clarity. Everyone is speaking the same language when describing who you are and what you do.
Sample Brand Manifestos
View Brand Manifesto v8