案例简介 Case description
项目名称:成都Make 精致料理
项目地址:四川成都
主案设计师:种道帅
深化设计师:张召鹏
设计时间:2017年9月
项目完成时间:2017年12月
品牌策划之初,我们便思考了很多。
商业的价值和目的是什么。
日料文化的精髓是什么。
当下城市生活的痛点是什么。
空间美学与场所精神的关系是什么。
我们如何使这几点产生链接。创造一个商业模式成功并且能够引领当下城市生活和城市人文的日式餐厅。
我们认为能够解决人与人,人与城市,人与当下社会进程等等一系列的情感问题。
我们这个餐厅才能称之为有文化,有灵魂。
我们要解决的不光是吃饱/吃好,还要解决深层次的问题,人文/情感/心灵/艺术/美学。
我们旨在创造一个诗意之地,居心之所。
处繁华而独辟清幽之境,居闹市而无车马之喧。
停下来,让自己安静的品尝每一颗米粒/每一根青菜/每一片肉,感受阳光/雨露/微风。
在Make,你会发现日渐麻木的味觉又变得敏锐起来,当你尝出食物当中细腻的层次变化时,那就是幸福的滋味。
停下来,让自己从熙攘的人群/躁动的城市剥离,回归自己的内心。
停下来,让我们的灵魂无地生根。
慢一点,让我们的灵魂跟上。
At the beginning of the brand planning, we thought a lot.
What is the value and purpose of business?
What is the essence of Japanese culture?
What are the pain points of urban life today?
What is the relationship between space aesthetics and place spirit?
How can we make these links. Create a business model that is successful and can lead to a Japanese restaurant that is urban and urban.
We believe that we can solve a series of emotional problems such as people, people and cities, people and the current social process. College this restaurant can we call culture and soul. College we want to solve it is not just to eat/to eat well, to solve the problems of the deep, humanities/emotional/mind/art/aesthetics.
We aim to create a land of poetry, centered.
Prosperity and secluded secluded, in the city without a horse.
Stop and allow yourself to savor each grain of rice/greens/piece of meat and feel the sun/rain/wind.
In Make, you will find that the growing numbness of the palate becomes sharp, and when you taste the delicate layers of food, it is the taste of happiness.
Stop and get yourself out of the hustle and bustle of the city and back to your heart.
Stop and let our souls take root.
Slow down and let our souls keep up.
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