Project Name 项目名称： 菌王府菌汤火锅餐厅
Project Location| 项目地址：城关区，当热路70号
Project Area|项目面积： 1200㎡
Design Company|设计公司： 成都震翅SINCE SPACE空间设计有限公司
Design Type|项目类型：精品餐厅

当下消费趋势的变化和消费能力的崛起，使餐饮市场进入了一个野蛮生长的时代。各种各样的餐饮品牌如雨后春笋般出现
The change of current consumption trend and the rise of consumption capacity have brought the catering market into an era of barbaric growth. Various restaurant brands sprang up like bamboo shoots after a rainstorm

过多的品牌、味型和餐饮品类让我们在选择哪家餐厅吃饭时的抉择变得尤为复杂和多变
Too many brands, tastes and catering categories make our choice of which restaurant to eat particularly complex and changeable.

似乎只有足够多的记忆点和新鲜感的餐厅才能紧紧抓住我们消费的欲望
It seems that only a restaurant with enough memory and freshness can grasp our desire to consume.

同时餐饮空间在情感消费需求上正逐步转变为社交空间和个人生活标签
At the same time, catering space is gradually transforming into social space and personal life label in emotional consumption demand.

当然，我们最不能遗漏的也是食材在餐饮味觉体验中的核心地位
Of course, what we can't miss most is the core position of food ingredients in catering taste experience.

设计是解决问题的工具
Design is a problem-solving tool

我们如何通过设计解决问题，我们应该解决哪些问题呢
How can we solve problems through design and what problems should we solve

1、 如何打造一个可以持续盈利的成功餐饮品牌
How to Build a Successful Food and Beverage Brand with Sustainable Profit

2、 如何破解餐饮市场复杂的竞争格局以及差异化经营的特色
How to Break the Complex Competition Pattern of Catering Market and the Characteristics of Differential Management

3、 如何打造餐饮品牌的产品溢价和品牌溢价
How to Create Product Premium and Brand Premium of Catering Brand

4、 如何解决当下消费市场和消费群体的消费习惯和社交需求、情感需求等等一些列的问题
How to solve the current consumer market and consumer groups'consumption habits, social needs, emotional needs and so on

综上，一个具备差异化的品牌和能够最大化满足消费者社交需求和情感需求的精品餐厅也呈现在我们面前
To sum up, we are also faced with a differentiated brand and a boutique restaurant that can maximize the social and emotional needs of consumers.